Sears Optical's Raccoon Prepares for the Kill

There's something darkly comic about this Sears Optical "Raccoon" spot by ad agency Sponge, which has been airing during the Olympics (and is refreshing for a category that's pretty mundane, at least outside the U.K.). There's the humorous issue of the mistaken identity, and also the raccoon's plucky opportunism as he trots into the house and curls up on the bed of his dreams.

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