Scrabble Finds Christmas Cheer in Wordplay With Its Latest Cute Anagrams Ad

When letters get more festive

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Christmas-loving word nerds will probably enjoy this new letter-shuffling ad from Scrabble.

Titled "Anagram Christmas," the minute-long spot puts a holiday twist on the game's "There's Magic in Words" campaign, launched earlier this year by Mattel (the game's European distributor; Hasbro handles the U.S.) and ad agency Lola, Mullen Lowe's operation in Spain.

In the spot, a father finds an abandoned dog in a parking lot, and decides to bring him home. That kindness reverberates through his family's Christmas celebrations, helping to raise everyone's spirits in different ways—though mostly by cheering up his sullen teenage daughter, who decides to actually be nice to her loved ones for a change.



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