Scotts Turf Builder Makes Grass So Green, This Agency Used It as a Green Screen

Rethink's clever 'living demo'

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Here's a little inside-baseball stunt for all your advertising production people out there. Scotts Canada is running a new commercial that shows how Scotts Turf Builder Green Max will make you grass so green, you can even use it as a green screen.

"After feeding the grass, we successfully tested it as a fully functional green screen. The endless creative possibilities were only limited by our imagination. This living demo did a fantastic job delivering on the brand promise, " says Scotts Canada director of marketing Glenn Martin.

The stunt was dreamed up by agency Rethink, whose entertaining antics for the Scotts brand also including this intentionally annoying preroll earlier this year.



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