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Scotland’s iconic and notoriously cheeky Irn-Bru soda brand is back with a new ad campaign, and the response is probably exactly what the marketer was hoping for.
Two new ads created for the Scottish market by agency Leith feature men urging women “Don’t be a can’t,” with the not-so-subtle wordplay making the copy sound like another c-word. After a moment of incredulity in each ad, the women are told that they “need a can” and offered an Irn-Bru.
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