Scotland overpays for new tourism slogan

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.


And the crowd goes mild for Scotland, which just spent £125,000 to come up with the new tourism catchphrase … “Welcome to Scotland.” The Daily Record newspaper moans that “top advertising brains” are responsible for the groundbreaking motto. Said one politician: “It sounds more like a road sign at Berwick than it does a must-do invitation to visit our country.” The Scots had been using the line “The best small country in the world” (take that, Luxembourg).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in