AdFreak

Scientists Encoded a Trove of Video Game Tips Into DNA, Then Mixed It Into an Energy Drink

The Rainbow Six Siege campaign puts a real emerging tech to baffling use

Headshot of Patrick Kulp
By Patrick Kulp

August 2, 2019

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules.

Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

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