Schwinn and Good Co. Bike Club Challenge Outdated Ideas of What a Cyclist Looks Like

The bike retailer's campaign follows marginalized groups in the cycling community

Shortly after the pandemic hit New York last year, when social distancing and quarantining were in full effect, Andrew Bennett posted on his Instagram Stories that he’d be at Brooklyn Museum if anyone wanted to ride bikes with him. And they did—17 people came out for a cycling tour of the city. By the time he planned a celebratory Juneteenth ride a few weeks later, 1,500 people showed up to ride alongside him.