Schweppervescence is back with a burst

Schweppes Along with cravability, the other five-dollar word we’ve learned today is Schweppervescence, which refers to the ability to absorb a direct water-balloon hit to the face without flinching in a Schweppes commercial. The ad, filmed in super-slow-mo, is from George Patterson Y&R in Australia. Via Advertolog. UPDATE: As Cathy notes in comments, Schweppervescence has been around for a while. Since 1946, in fact.

—Posted by Tim Nudd