Schweppervescence is back with a burst

Along with cravability, the other five-dollar word we’ve learned today is Schweppervescence, which refers to the ability to absorb a direct water-balloon hit to the face without flinching in a Schweppes commercial. The ad, filmed in super-slow-mo, is from George Patterson Y&R in Australia. Via Advertolog. UPDATE: As Cathy notes in comments, Schweppervescence has been around for a while.

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