School Delivered on a Truck to Promote Scotland's Upcoming Census

The ad highlights that the data gathered helps make decisions about where public money is spent

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Trying to figure out where a new school might be needed, The Scottish Government has released a campaign that will promote the upcoming census to get the most recent demographics in the country.

The census, which runs every 10 years, aims to collect the latest data on citizens and will take place on March 20. It asks questions about people’s age, sex, home and living situation, employment, education and qualifications, as well as ethnicity. That data is then used to make decisions on how public money will be spent on important services in the country’s various communities, like education, housing, healthcare, roads, railways and more.

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