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Embracing the darkness, heavy rock festival Copenhell is promoting its partnership with Carlsberg-owned beer brand Tuborg with the release of a terrifying film that would celebrate the beer its own style.
The event, which takes place over four days in the center of Copenhagen, Denmark, describes itself as “the widest metal party in the north.” It has been running—Covid-19 pandemic willing—since 2010 and will begin this year on June 15.
It is expected that around 35,000 people will attend the event over the course of the four days.
To promote the support of sponsor Tuborg, a film was commissioned and produced through TBM Studio, which has been worked on previous promotional activity for the festival over the years alongside production company Holy Ravioli.
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