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Those who aren’t aware of rap star Saweetie’s proclivity for creating and sharing odd food concoctions may have missed the underlying theme of McDonald’s next Famous Order partnership, which the chain announced at the end of July. Thankfully, the brand’s TV spot for the now-live Saweetie Meal illuminates the “Best Friend” artist’s eye for unique food combinations as she encourages McD’s customers to create some of their own.
In the 30-second, London Alley-produced ad created in collaboration with Wieden+Kennedy NY and directed by Hannah Lux Davis, Saweetie sits in before the featured meal, which is presented on a bejeweled tray fit for the self-proclaimed Icy Princess.
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