Saving on Insurance in England Will Make You Want to Run With the Cats

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car insurance at MoneySuperMarket and now feels so good he thinks he can run with wolves,” the narrator explains, before noting almost apologetically, “There are no wolves in Croydon." So, the guy runs with the neighborhood cats instead. That's about it. The client tells The Drum it was seeking to maintain "a more British look and feel to the campaign," which certainly holds true for the visuals, though it makes the choice of music, the very American "Oh What a Beautiful Morning," from Oklahoma, feel out of place.