Save the Children's 'Child Mother's Day' Site Shines Light on Girls Forced Into Motherhood

JWT campaign raises awareness and funds

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It’s a sad fact: Many mothers in the world today are really just scared, desperate kids themselves, struggling against impossible odds to grow up healthy and happy along with their children.

Save the Children estimates that 2.5 million underage girls give birth against their will each year. And every seven seconds, a girl under 15 is forced into marriage.

To raise awareness and funds for the cause, J. Walter Thompson New York developed a “Child Mother’s Day” campaign that mimics traditional gifting sites.

None of the merchandise at



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