Save Me From the Hulking, Virile Lee Jeans Lion Men of Yore

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Tight slacks! Lion masks! Many's the night I've awakened in a sweat, barking those very words. My wife pretends she's asleep. Perhaps as a wee lad I was traumatized by this bizarre Lee Jeans print campaign. The year: 1971. The slacks: inhumanly tight, cutting off circulation below the waist. The masks: shaggy, sinister, like something from a vintage Sid and Marty Krofft cartoon show set in hell. The belt buckles: shiny, bulbous, suggesting both virility and fractured psyches.

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