Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy

Escape a life of misery, for only 10 minutes a day

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Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about having no "ragrets."

At least, that's the moral of a new PSA from charity Save the Children U.K.—done in a similar style (and in fact by the same agency, Don't Panic) as the group's brutal March PSA about kids in Syria.

Here, a neglected kid, Jack, is ultimately unable to hold down a job, or a relationship, or simply to function in the most basic ways.

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