Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom.
The fast-food chain isn’t changing the burger, called the WhoppHER, itself—just the wrapper, with an emphasis on the program’s logo and “Celebrating Our Driving Women” copy in both English and Arabic.
“We congratulate the Saudi women,” said Marcelo Pascoa, global head of brand marketing at Burger King Corporation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in