Saudi Women Can Have It WhoppHER Way in Celebration of New Driving Law

Burger King adds to landmark moment in kingdom

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Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom.

The fast-food chain isn’t changing the burger, called the WhoppHER, itself—just the wrapper, with an emphasis on the program’s logo and “Celebrating Our Driving Women” copy in both English and Arabic.

“We congratulate the Saudi women,” said Marcelo Pascoa, global head of brand marketing at Burger King Corporation.

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