Santa Meets the Sharing Economy in Coke's New Christmas Ad From Hidden Figures' Theodore Melfi

A modern twist on a classic tale

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It’s the holidays. You’re probably overworked and lonely. There you are, telling some cutie you’ve got a Christmas tree that’s, like, 30 feet tall. Is she biting the bait? She’s biting the bait. She will want a pic of that later.

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