Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As traditional Christmas stories go, Santa Claus is married to Mrs. Claus, who takes care of their house in the North Pole while her husband delivers toys to children around the world. But what if there is no Mrs. Claus, because Santa is actually gay?
That is the premise of the latest holiday film from Posten (The Norwegian Postal Service), which has become known for subverting classic Christmas tales in its advertising.
“When Harry Met Santa,” created by the Norwegian agency POL, follows a man named Harry who accidentally discovers Santa in his home one Christmas Eve.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in