Jolly old fat dude Santa Claus is a pop-culture icon, but he's technically not a licensed entertainment character. He's in the public domain, which means he's always been up for grabs as a brand spokesman. And marketers have taken full advantage for decades, using his likeness to hawk everything from cars and refrigerators to fast food and soda (famously and memorably, Coca-Cola). But did you know Santa likes a cold Budweiser with his feast, prefers GE lightbulbs and thinks you should "Give her a Hoover" vacuum cleaner for Christmas? Check out more of St. Nick's memorable shills in this collection of vintage Santa ads in Reminisce magazine.