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LONDON—Children in the U.K. have been so concerned about the impact of the pandemic this Christmas that Prime Minister Boris Johnson had to publicly reassure them that Santa is exempt from lockdown restrictions, and thus still able to deliver presents.
With Santa on the minds of many this time of year NHS Charities Together and agency Iris have had him appear in the ad in an unexpected way—as a patient, presumably suffering from Covid-19.
The emotive yet touching digital film, titled “The Gift,” is the nonprofit’s first ad.
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