San Francisco Giants Join the 'It Gets Better' Campaign

The world champion San Francisco Giants this week became the first professional sports team to fashion a PSA for the "It Gets Better" national anti-homophobia campaign. "There's no place in society for hatred and bullying against anyone," says pitcher Barry Zito, one of five Giants who appear in the 60-second spot. The players look right into the camera and read their lines. This no-frills approach makes the message more direct and personal than, say, a big-budget commercial with lots of production values.