Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Surcharges and fees are par for the course for most banks—so much so that customers have come to expect them. Being forced to hand over a few extra bucks just to take cash out of the ATM is always annoying, though.
Knowing this, San Diego County Credit Union (SDCCU) is running a campaign that has some fun with just how irritating these extra charges can be. In a series of 30-second spots, scenarios unfold where bankers clad in suits wreak havoc—but not the kind you might expect.
In one, a woman is repulsed to learn that her boyfriend’s house is infested with these white-collar types and is none too pleased when she spots one in the kitchen with a dollar bill in his mouth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in