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The ultimate do-gooders of the world rarely seek praise for the positive acts they perform, making them all the more worthy of it.
To shed light on them this holiday season, Samsung and Omnicom-owned London agency adam&eveDDB give thanks to these dedicated givers in a heartwarming spot that’s sure to tug at a few heartstrings.
In the 60-second ad, released today, a diligent doorman in an apartment complex is seen working around the clock, to the tune of Ella Fitzgerald’s “Give a Little, Get a Little,” to ensure all of his tenants are happy for whatever holiday they are preparing to celebrate–Diwali, Hanukkah, Christmas or the Chinese New Year.
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