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Samsung smartphones become creative tools for everyone from Hollywood makeup artists to rapping grade-schoolers in the phone-maker’s latest ad, which aims to show the range and diversity of the content producers who use Samsung’s devices.
The 60-second ad from Wieden + Kennedy is part of Samsung’s ongoing celebration of the 10th anniversary of its first Galaxy smartphone, a campaign that has also included episodes and segments of TV shows on NBC, ESPN and Fox shot with the phone.