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The human spirit can be a beautiful thing when it is full of joy and happiness, an insight that Samsung has aimed to explore alongside how technology can empower that feeling in a musical brand film.
The manifesto spot, “I’m Open to That” from Wieden+Kennedy Amsterdam, has been produced to communicate the new brand philosophy that its Galaxy series smartphones can ‘open up’ lives to limitless possibilities to anyone, anywhere.
The two-minute film premiered at Samsung’s Unpacked event on August 11, which also revealed two new foldable smartphones from the company as well as new wearable technology.
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