Samsung's First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

W+K's anthem spot brings in Wesley Snipes, Lil Wayne and William H. Macy

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy.

Hard to miss during Sunday night's Oscars telecast, the new campaign features three fast-moving and detail-rich ads, anchored by an anthem spot called "Why?" that features a cavalcade of unexpected celebrity appearances. 

Bringing together a crowd as disparate as Wesley Snipes, Lil Wayne, James Harden and William H.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in