Samsung’s First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

W+K's anthem spot brings in Wesley Snipes, Lil Wayne and William H. Macy

Headshot of David Griner

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy.

Hard to miss during Sunday night's Oscars telecast, the new campaign features three fast-moving and detail-rich ads, anchored by an anthem spot called "Why?" that features a cavalcade of unexpected celebrity appearances. 

Bringing together a crowd as disparate as Wesley Snipes, Lil Wayne, James Harden and William H. Macy, the anthem ad rapidly clicks off the new smartphone's many notable features, with each scene telling its own quirky story. 

The two other spots, "Dark" and "Water," are equally stylish and staccato in delivery, though they lack the star power of the main spot. Check out the three ads and their credits below:


Client: Samsung

—Spot: Why

Agency: W+K Portland

Creative Directors: Craig Allen and Jason Bagley

Copywriters: Andy Laugenour and Jarrod Higgins

Art Director: Croix Gagnon and John Dwight

Integrated Executive Producer: Erika Madison

Senior Producer: Alexei van Mourik

Account Team: Mimi Kim and Phil Williams

Executive Creative Directors: Mark Fitzloff and Joe Staples

Production Company: Arts & Sciences

Director: Matt Aselton

Executive Producer: Marc Marrie

Line Producer: Zoe Odlum

Director of Photography: Toby Irwin

Editorial Company: Arcade

Editors: Geoff Hounsell and Greg Scruton

Post Producer: Adam Becht

Post Executive Producer: Nicole Visram

Visual Effects Company: The Mill

Visual Effects Supervisor Glyn Tebbutt

Flame Lead: Robin McGloin

Flame Artists: Brad Scott, Narbeh Mardirossian, Adam Lambert, Anthony Petitti, Ashley Forbito and Brett Lopinsky

Senior Visual Effects Producer: Chris Harlowe

Visual Effects Production Coordinator: Mary Hayden

Color Producer: Diane Valera

Colorist: Adam Scott

Titles/Graphics: Mill+

Music and Sound Company: duotone audio group

Managing Director: David Leinheardt

Executive Producer: Ross Hopman

Creative Director: Jack Livesey

Producer: Gio Lobato

Mix Company: Lime

Mixer Sam Casas: Rohan Young

Producers: Susie Boyajan, Krysten Richardson, Steve Gibbons, Tim Davies and Steven Olson

—Spot: Water

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Craig Allen/Jason Bagley

Copywriter: Derek Szynal

Art Director: Brandon Mugar

Senior Producer: Frank Brooks

Account Team: Mimi Kim/Kelly Quinn/Tori Misell

Executive Creative Directors: Mark Fitzloff / Joe Staples

Integrated Executive Producer: Erika Madison

Production Company: Epoch Films

Director: Martin de Thurah

Executive Producer: Melissa Culligan

Line Producer: Karen O'Brien

Director of Photography: Alwin Kuchler

Editorial Company: Rock Paper Scissors LA

Editor: Mikkel EG Nielsen

Post Producer: Helena Lee

Post Executive Producer: Angela Dorian

VFX & Design: The Mill

Senior Executive Producer: Sue Troyan

Executive Producer: Enca Kaul

Producer: Antonio Hardy

Production Coordinator: Kris Drenzek

Creative Director: Tim Davies

2D Lead Artist: Tim Davies

2D Artists: James Allen, Jale Parsons, Scott Wilson

Colorist: Adam Scott

Executive Producer, Color: Thatcher Peterson

Color Producer: Diane Valera

Production Coordinator, Color: Jackson Rogers

Color Assist: Christopher Obal / Asa Fox / Sam Ziaie

Music+Sound Company: Duotone Audio Group

Managing Director: David Leinheardt

Composer: Hans Christian Lumbye

Arranger: Eric Hachikian

Sound Designer: Barking Owl

Song (if applicable): Champagne Galop

Producer: Gio Lobato

Mix Company: Lime Studios

Mixer: Sam Casas / Zach Fisher / Joel Waters

Producer: Susie Boyajan

—Spot: Dark

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Craig Allen/Jason Bagley

Copywriter: Derek Szynal

Art Director: Brandon Mugar

Producer: Frank Brooks

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."