Samsung Taps Paul Mescal to Capture a Turbulent 2020 Through Modern Dance

Normal People star helps launch platform supporting emerging artists during the pandemic 

Movement director Richard Marcel choreographed the performance over a three-day period in London during lockdown. Matt Alexander/PA Wire

It’s difficult to describe 2020 in one word. Chaotic, tumultuous, depressing, scary and unrelenting all work, but the list is endless. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.