Samsung Taps Paul Mescal to Capture a Turbulent 2020 Through Modern Dance

Normal People star helps launch platform supporting emerging artists during the pandemic 

Movement director Richard Marcel choreographed the performance over a three-day period in London during lockdown. Matt Alexander/PA Wire

It’s difficult to describe 2020 in one word. Chaotic, tumultuous, depressing, scary and unrelenting all work, but the list is endless. 

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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