Ahead of the premiere of Spider-Man: Brand New Day on July 31, Samsung is tingling spidey senses with an original story showing how its Galaxy Z Fold 8 can withstand the superhero’s lifestyle.
The tech giant is capitalizing on the world’s highest-grossing media franchise to promote series 8 of its foldable Galaxy Z products, which it unveiled today (July 22) at Samsung Galaxy Unpacked Live, alongside its Spider-Man campaign created in partnership with Sony Pictures.
The ad stars Jacob Batalon reprising his role as Spider-Man’s trusty sidekick Ned Leeds, while the actor behind the superhero’s mask is never revealed. Behind the scenes, Samsung turned to Marvel alum Kasra Farahani, who worked on Thor and Captain Marvel, to direct the spot.
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