Samsung Punches Apple Again, and It Hurts So Good

72andSunny campaign improving with age

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Samsung's ads are suddenly cooler than Apple's. There, with tears in my eyes and fingers trembling on my Mac keyboard, I wrote the words I never thought I'd write. Seriously, I've warmed to 72andSunny's "The Next Big Thing Is Already Here" campaign for Samsung's Galaxy smartphones, especially the new 90-second spot below (directed by Michael Downing and produced by Epoch Films), which arrives just in time to tweak Apple addicts squeezed into lawn chairs and shivering in sleeping bags ahead of tomorrow's iPhone 5 launch.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in