Samsung memory card survives ride of hell

This two-minute-plus clip by the Viral Factory for Samsung memory cards works better as a piece of filmmaking than as a vehicle for marketing communications. A memory card is put in a "proof machine" and subjected to trials ranging from heat and submersion in water to rubber sharks and cute puppies. It does hold your attention in a likable, cheeky-geeky way—but there's no real payoff, since we know the card will function a-ok in the end.