This Samsung Headphones Ad Is Such Utter Arty Nonsense, It's Actually Kind of Good

High camp factor

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Moody black-and-white photography. Whispered dialogue. Ethereal soundtrack. Pouty orgasm faces. Sensual mid-air ballet.

Amazingly, this isn't a perfume or fashion ad from the '90s but Cheil Worldwide's latest spot for Samsung Mobile, supporting the brand's Gear Circle Bluetooth headset.

You know you're in for a wild ride right from the start, when some skinny dude, chillin' on the rug in front of a cozy fireplace, engages the product and a wraithlike blonde woman—previously unseen—flies up toward the ceiling, as if she'd sprung out of his very soul.

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