Samsung Dares People to Take Underwater Selfies in a Frigid Lake With the Galaxy S5

Plenty take the plunge

Headshot of Kristina Monllos

Selfie aficionado Samsung recently offered free phones to people loony enough to jump into Lake Zurich in Switzerland (which was a balmy 46 degrees) and snap an underwater selfie. Why? To show that the Galaxy S5 can withstand being submerged.

That's right. The phone works under water. Samsung had a diver in the water who swam over to potential underwater selfie-ers, surprising them with an already wet but still working phone. On the other end of the line, a hidden challenger requested the shot. If they cooperated, a new, dry phone was theirs.

As someone who has dropped my phone into the toilet and the ocean and been caught more than one torrential downpour umbrella-less, the prospect of having my phone get wet and not have to hope for the best with rice—well, that's certainly appealing.

I'm not sure I'd jump into a lake for it, though.


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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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