Samsung and Casey Neistat Turned an Abandoned Shopping Mall Into a Winter Wonderland for Kids

Happy holidays to the Boys and Girls Clubs of Greater Milwaukee

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The abandoned shopping mall: A hotbed of broken capitalist dreams, blooming graffiti artists, concrete-starved skaters and possibly rats. Short of razing them and turning them into parking lots for driverless cars, what the hell are we supposed to do with them?

Try what Samsung did: Convert a dead mall into a winter wonderland for kids who could really use one.

Alongside Casey Neistat (you know the one) and 17 other creators, the brand converted Milwaukee’s Northridge Mall, abandoned since 2003, into a holiday haven for the kids of the Boys and Girls Clubs of Greater Milwaukee.



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