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Samuel Adams is hoping the beer it's preparing for SXSW will be a crowd-pleaser. Hence, it's letting the crowd tell them how to make it. The brewer is teaming up with social-media wizard Guy Kawasaki to create what it claims is the first "collaborative ale," by having followers of Sam Adams's myriad social networks vote on the color, clarity, and malt/hops/yeast ratios.
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