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Grey's holiday appeal for the Salvation Army in Canada makes impressive use of Facebook 360 photos to give users a more rounded view of poverty.
At first glance, posts resemble typical yuletide fare, with smiling parents and kids wishing their families and friends a Merry Christmas, complete with festive trees and colorful lights in the background.
But when users interact with the ads, they see things from a different perspective. Check out one of the 360 photos here.
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