Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad

Brilliant topical PSA from South Africa

You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA.

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.