Salvation Army Expanding Reach in New Ads

Headshot of Tim Nudd

The Salvation Army is busting out with bus-stop ads in Canada that feature homeless people reaching for necessities—a blanket, a bottle for a baby, a load of bread—placed atop the shelters. It's part of what's being called The Dignity Project, and it includes TV spots like the one below. See a bunch more of the bus-shelter ads after the jump, including versions in which the homeless people are reaching for food and clothing shown in adjacent ads.

@nudd Tim Nudd is a former creative editor of Adweek.