Saluting England's World Cup Run, Nike Honors a New Era of Teamwork and Hope

Wieden+Kennedy London marks fourth-place finish as a beginning, not an end

By all accounts, England’s men’s soccer team wasn’t expected to do much in the World Cup. Pundits figured an early exit was in the cards. However, buoyed by a youth movement and a head coach who tempered expectations, the Three Lions were agonizingly close to bringing the trophy back to the country, which would have been its first win since 1966.

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