The sale to end all sales

It’s a fact in the U.S. that historic and even terrible events eventually become routine holidays with barely remembered causes: Memorial Day, Veteran’s Day, etc. Taking this to its inevitable conclusion, a new spot for One Day’s Pay, a nonprofit seeking to establish Sept. 11 as a national day of service, is still jarring. Created by Cossette Post in New York, it uses the familiar cheesy music and graphics of a department store ad. A perky female voiceover states, “It’s our big Sept.