Safety Is Sexy in Insurance Brand's '90s-Style R&B Music Video

Canadian insurance company Belairdirect and agency Sid Lee celebrates safety on Valentine's Day

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There can be a lot to remember when preparing for Valentine’s Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy.

Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style music video. In an unusual creative approach for the category, the lush, comical spot draws inspiration from high-production music videos of the 1990s.

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