Safe-Sex Campaign Stars Pair of Frustrated Musical Testicles

Rusty and Vern's Blue Balls Blues

Here's an unconventional approach to promoting safe sex. Instead of warning viewers about pregnancy or STDs, this campaign focuses on a different affliction personified by two testicles named Rusty and Vern, who've got the blues real bad—the Blue Balls Blues—and want to tell you all about it through song.

@nudd Tim Nudd is a former creative editor of Adweek.