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BuzzFeed's article about human billboards—defined here as people who tattoo advertisements or brand logos on themselves—is quite illuminating, if a little tragic. After all, a lot of the startup companies and websites that actually paid people to do this don't even exist anymore, rendering the marks (and their wearers, in a way) sadly obsolete. Joe Tamargo, who has tattoos of 15 different defunct website logos, is basically archive.org made flesh, and that's true of a lot of these "skinvertisers" today.