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Daniel Lobatón has been promoted from executive creative director to chief creative officer of Saatchi & Saatchi New York.
He replaces Taras Wayner, who left the agency in October to join Wunderman Thompson North America. According to Saatchi & Saatchi New York, Lobatón’s appointment marks the first time the agency has given the top creative role to someone internally.
Lobatón joined Saatchi & Saatchi New York in 2017 as creative director. Prior to that, he’d held creative director positions at agencies including Third Ear (previously LatinWorks) and VMLY&R.
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