Saatchi 17 saga hits ‘New York’ magazine

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Thought we’d point out that even though many of you have read detailed accounts about the renegade Saatchi 17 already, the saga has finally found itself into New York magazine, which has a lengthy piece on the ad industry’s favorite soap opera this week which carries the unoriginal title “Cheerio!” (The visual accompanying the headline in the opening spread is much better…it’s a box of Cheerios, its contents spilling out, that looks like it’s been run over—repeatedly—by a steamroller).

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