Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Kentucky Derby has the mint julep, but how many other events have a signature cocktail? Well now you can add the Westminster Dog Show to that short list.
Ryan Reynolds today announced his spirits brand, Aviation Gin, is partnering with the dog show, for which his team has created a new drink: The Sensation.
But given that it’s Reynolds, one of today’s savviest marketers, obviously he had to create a ridiculous video to accompany the news:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in