Ryan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets It

Aviation brand will be served on Virgin Atlantic flights, but the actor wants to go bigger

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The key to any thriving relationship, whether it be personal or professional, is solid communication. After all, it’s what keeps you and your partners on one, unified accord, which is typically ideal.

However, communication may not be the strongest aspect of the newest partnership between Virgin Atlantic founder Richard Branson and Aviation American Gin’s superstar owner Ryan Reynolds, though the resulting comedically “botched” announcement is quite a treat.

Today, Virgin Atlantic released a video announcing its exclusive U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in