Ryan Reynolds Gets Roasted by His Even Snarkier ‘Twin Brother’ to Promote His Gin

The resemblance sure is uncanny

Headshot of David Griner

It’s been a big year for Ryan Reynolds, mostly thanks to Deadpool 2 being a massive box office hit to the tune of $600 million. But he also bought a stake in Aviation Gin, and now he’s ready to start marketing the investment.

Unfortunately for Reynolds, his twin brother, Gordon Reynolds, is far from impressed by Ryan’s accomplishments. Gordon is apparently even more sarcastic and biting than his famous brother, and he lays into Ryan at length in a new video promoting the brand:

Famous for playing an anti-hero, it’s only fitting that Ryan has his own freewheeling (if fictional) nemesis, whose gin guzzling requires a rather prominent “Drink responsibly” warning. The two first crossed verbal swords in 2016, when Reynolds was named one of GQ’s Men of the Year.

The new spot was created by Reynolds’ Maximum Effort Productions, with Reynolds and partner George Dewey cowriting the script. Evolution L.A. handled production.


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."